Informed Comment

Thoughts on the Middle East, History, and Religion

Juan Cole is President of the Global Americana Institute

Friday, April 24, 2009

A Modest Proposal: George's Day and Saving Bookstores (and not bad for Florists either)

There is a delightful custom in Barcelona. On April 23, St. George's Day, men give their girlfriends or wives a rose. And the women give their male beloved a book. The gift of the book is said to have been initiated in 1926 as a commemoration of Cervantes, the author of Don Quixote

The rose is more traditional. It is said that after St. George killed the dragon to save the maiden, a droplet of its blood sprouted into a rose.

Perhaps under Catalonian influence, April 23 has already been adopted by UNESCO as the International Day of the Book. However, I don't think very many people know about this day.

The advantage of the way the Barcelonans do it is that it ties book-giving to individual romance, and so makes it universal. Obviously the precise Catalonian custom, however quaint and colorful, is pretty sexist and needs updating. But if it is altered slightly, I think we have here a commemoration worth widely adopting.

I propose that whoever loves someone else romantically of any sex give the loved one both a book and a rose for George's Day.



If we do it that way, I think George's Day could be promulgated successfully as a day internationally observed by individuals, just as Valentine's Day has become.

April 23 has the advantage of falling at a time of year when there is little to drive customers to bookstores. Moreover, despite UNESCO's effort, there is no popularly recognized special day for book-buying. One can give a book on lots of occasions, but it is just one possible gift among many. Having a special day on which only a book will do as a gift would be a great good thing. And, of course, buying someone a Kindle file would also work.

It is true that St. George is a Catholic saint and so on the surface not suited to universal commemoration. But I know of nothing objectionable about him, and the main legend associated with him is that of killing the dragon. That is of course a mythic deed common in world mythology-- Indra and Vrta, Faridun and Zohak, Thor and the Midgaard serpent. Killing the dragon of ignorance on behalf of the Book is a universal.

Besides, in the US we don't have a problem widely commemorating St. Valentine's Day. And then there is our appropriation from Catholic sources of St. Patrick's Day, Cinco de Mayo, Mardi Gras, and virtually any other excuse to get tipsy, so why not at least put one saint to literate use?



What say you, bloggers and bibliophiles? Shall we push George's Day, April 23, with all the vigor that the jewelers put into Valentine's Day?

It isn't too late even this year. After all, we could start with a vague St. George's season (and the Eastern Orthodox observe dates other than April 23). But next year we could push to make it really big.

End/ (Not Continued)

14 Comments:

At 7:24 AM, Blogger eurofrank said...

Dear Professor Cole

Unfortunately St George's day has already been adopted by the Little Englanders who believe the country should be white, blonde haired and blue eyed and speak english.


Brahms
They remember stirring deeds of derring do on this day.


Brahms
I keep the head down and stay away from flags.

 
At 7:36 AM, Blogger possum said...

Excellent idea! I usually give books as gifts, whatever the occasion, but it would be nice to get a rose!
And as we all have our own personal dragons, it would be a good day to resolve to getting rid of at least one of them - something we all can relate to - even those of us who are not Catholic or even Christian!
I will send this post and link to everyone I know. Great idea!

 
At 7:49 AM, Anonymous Anonymous said...

April 23 is a good choice for another reason: it's also the day traditionally believed to be Shakespeare's birthday!

 
At 7:54 AM, Anonymous Mari)a del Mar Logrono (FIU said...

Gracias Juan for dedicating one of your posts to Sant Jordi! I agree, it is a very beautiful tradition, that I myself like to celebrate! Lately, all around Spain there are all sorts of related literary activities, including the award of the Cervantes literary prize.
I think your proposal for UNESCO is fantastic.

 
At 8:24 AM, Anonymous Anonymous said...

More important to me than St. George, April 23 is also Shakespeare's day, being both the day he died and also the day traditionally celebrated as his birthday. I think the idea of making this day a day of book-giving is terrific. Thanks for suggesting it.

Ben Kreilkamp

 
At 9:53 AM, Blogger Khuloud said...

Actually, the real St. George was a Palestinian Roman soldier martyred under Diocletian for trying to defend Christians and then becoming one himself. He is venerated by the Eastern Orthodox Church, too. As he was martyred for the cause of the One God before the "Seal" of Islam, it's OK for Muslims to venerate him, and they do.

 
At 12:09 PM, Anonymous Samuel said...

Dear professor Cole, nowadays in Catalonia we already buy books both for men and women. People has already updated the custom. Regards.

 
At 12:10 PM, Blogger jeffwenker said...

Great idea!

I'll call Hallmark so they can start working up the greeting cards.

 
At 12:26 PM, Anonymous Pam said...

Juan: It sounds like a great idea EXCEPT I don't like the idea of having a special day for anyone named GEORGE after the last eight years.

Pam

 
At 1:42 PM, Blogger Kathz said...

If I had to choose between a book and a rose, I think I'd choose a book, so long as it was a good book. Incidentally, in response ro eurofrank, I'm glad to report that Leicester's St George's Day celebrations weren't restricted to Little Englanders but attracted the usual diverse crowd of locals.

 
At 1:46 PM, Blogger Kenny Wyland said...

I'm in. Let's do it.

 
At 4:30 PM, Blogger Candy Schultz said...

I don't know anyone who like to receive a book. No one reads any more. Now if everyone I know wanted to give me a book I would be in seventh heaven.

 
At 9:03 PM, Anonymous Anonymous said...

A friends father was a Nobel laureate in Pasadena. He walked home daily, delivering a rose with the comment 'stolen flowers smell so much sweeter.'

So maybe we should walk more, and grow roses for our neighbors.

 
At 10:27 PM, Anonymous Anonymous said...

As usual, a brilliant idea.

Now please remind us next year a week ahead of time so we can get our books!

Saludos,

 

Post a Comment

<< Home